As long as we are stuck with the ineffective Bowl Championship Series and have no hope of a playoff I say we at least add one more bowl game to the series. This Bowl would go to the teams with big goose eggs on the W side of the column. For instance, this year it would allow Duke (0-12) and Florida International (0-12) to match up.
Think of the wonder of it! Everyone loves the underdog, so why not put two underdogs in the pit. The struggle would be dynamic because after it is over there would be a clear national loser. No more with the endless debates about who has the "losing-est" team.
The toughest part will be finding a corporate sponsor.